Seven years of building partnerships, programs, and ecosystems.

The arc so far.

Three countries, every industry, one through-line: find the gap, build the bridge.

1. Globe Telecom · Philippines

   Ran a Facebook Express Wi-Fi partnership that deployed 11,000 access points. First lesson in real scale.

2. Home Credit · Philippines

   Led the national launch of the country's fastest-selling credit card with a 10,000+ sales team. 65% upsell lift in six months.

3. Hótel Húsavík · North Iceland

   Ran peak season at a boutique Arctic hotel. Learned hospitality that anticipates guests before they speak.

4. Tulay Insured · Canada (Co-Founder)

   Built an insurance platform for international students after living the gap myself. Partnered with major Canadian insurers.

5. NuBinary · Canada

   Head of Partnerships. Built the GTM engine, partner ecosystem, and events strategy from zero. 30% MQL growth, 100% KPI.

6. They Lounge · Founder

   A DTC brand for postpartum moms. Clothing that says you're still you, and someone new.

7. Motherhood · 2024 – 2026

   An intentional pause to be fully present. Came back sharper and clearer on what to build next.

8. Element CPA · Current

   Operations and client coordination for a virtual accounting firm serving tech startups.

9. Pairled · Building now

   The tool I always needed: deciding who to partner with, why, and how it turns into revenue.

The common thread: I find the partners no one is talking to, build the operating model that makes the relationship real, and translate it into pipeline.

How I'm growing now.

I love the work I'm doing at Element CPA: the team, the pace, the impact. Alongside it, I'm building Pairled, the tool I always needed for partnership decisions. I'm also part of the Claude Partner Network, exploring how AI can sharpen the way partnerships teams operate. I keep stretching into ecosystem design, channel strategy, and the operating models that make alliances actually deliver revenue. If you're building something like that, I'd love to trade notes.